I got this in Sapphire, which appeared blue on the package:
It is blue, just not the blue I had in mind....
It is such a pretty navy blue. The swatch shows up much better here with flash:
And without flash:
Now, I must confess, this is only the second brand of eyeliner I have ever tried. I bought this one in black orginally because I had placed an order for Blacktrack but I just couldn't wait to start using "gel" eyeliner. I really had no clue what gel eyeliner was, even though I do remember MUAs using these little pots on me. I thought it meant gel, like hair gel or shower gel- how ridiculous, right??? Well, I didn't know any better! At least now I'm starting to get the hang of it.
So, not having much to compare it to, I don't really know how effective my review will be, but I will try.
I really like it, it has a thick texture and is really easy to work with. If I make a mistake and see it right away, I can take care of it, but otherwise once it's on, it's on until I take it off. I love that part about it. I have never had it run or fade on my eyes. I don't use it on my waterline though, I prefer a pencil for that.
One thing I absolutely hate about this, is the brush. It is just useless. This is the worst photo ever (sorry, my camera has issues with black!) but it is the worst brush ever for eyeliner. It is thick and wide, and even though its stiff, it doesn't help make a straight line. It does not apply the product evenly at all, it seems to take some away every time I slide the bristles over it. Apparently I must have tossed out the one that came with the black one I have right away, which is what I did with this one.
I've been using the Sonia Kashuk bent angled eyeliner brush, and it works perfectly. Thick, thin, straight- it does it all.
Back to the product. I love it. It is easy to work with and stays put. Excellent pigmentation (with the right brush!), affordable and accessible.