The shade is called "Rose Yummy", # 15. It does have kind of a fruit scent but not very noticeable. The applicator is flat:
I LOVE this lip gloss! Absolutely love it! It is soooo glossy and shiny, and not sticky! The colour was just beautiful as well. The only downside is it does not in any way last 8 hours. Under what circumstances could it possibly last that long, I don't know, because I only got an hour or two out of it, tops. But reapplying isn't too difficult and I am sure I will use this tube up completely.
I went back to get another one actually, but this shade Beige Mellow #11, is a downer for me. I thought it was a little like NARS' Turkish delight, but it's not anywhere close (see photo, Turkish Delight is on the left and it doesn't even show up on my skin lol), and for some reason, Beige Mellow isn't nearly as glossy as Rose Yummy either. I thought it wasn't on my lips anymore so I reapplied on the go without a mirror, and layering it turns out to be really gross so I had to start over which left me with a slightly glossy nude lip look. Which I could have just as easily achieved with a clear lip gloss!
If I get a chance sometime I might purchase another one but I'll have to be a bit more careful about the shade. Rose Yummy is excellent though.