I usually buy all the Viva Glams because of the campaign but I was really shocked when I got home and realised I paid the equivilent of $25 for it, that is a crazy 65% markup!! It makes it even worse that the store has a strict no-exchange or return policy. I really hope they do put the profits towards the campaign and that's basically all I have to say about that.
The below swatches are the same, but in different locations on my arm:
(Back of hand)
(apparently really bad lighting, sorry!)
And guess what! I found something very similar in Covergirl:
Viva Glam Nicki isn't supposed to be subtle, so it's kinda bright for me. This is in outdoor lighting (not sunny though)
The back of hand swatch is I think the best representation because it does have more of a yellow in it. I wouldn't say it's the most flattering shade on me, kinda like a Bubblegum Barbie type but that's what it's supposed to be. It's goes on creamy, but the creaminess does wear off so I'd probably wear it with a gloss or balm on top. I still prefer their cremesheens, and I really liked the colour more after I wore it for a couple hours and it wasn't so bright.