Overall, I liked this lipstick! I wouldn't say I'd rush out and buy more, but it is a really nice formula- smooth, creamy, not drying, and mine had a little cherry or something taste- it wasn't waxy at all. It was not particularly long lasting, but it didnt rub off right away either, just an average length for me. I really liked the colour, it wasn't shimmery at all but had more of a satin-matte type finish. Rimmel can be hit or miss sometimes, and I think this is definitely one of their better products, and with a bargain price I'd definitely recommend checking one out.